I led the creative direction for Wild Senses, a halo campaign in collaboration with the BBC, designed to reconnect audiences with the natural world through visceral, macro-style storytelling. The work celebrates the beauty and intimacy of nature, inviting people to slow down and rediscover their senses.
Currently live across paid social, driving record-breaking traffic to the client’s website.
Praised for its striking macro visuals and creative approach, achieving standout engagement and reach.
Design system – golden ratio
The circular framing creates a window into nature, inviting the audience to peer into hidden moments of the wild as if they are discovering something through a lens. This approach ensures clean visual focus, drawing attention to the subject while maintaining a structured layout that allows copy to breathe and the logo to remain clear and legible at all times.
