The London Marathon creative centred on the symbolic ‘26.2’ motif to connect with runners. As New Balance’s first sponsorship of a major global running event, strong visibility across London was vital to boost brand awareness.
Helped elevate brand visibility and emotional resonance during a key cultural moment.
The ‘RUN LDN’ graphic and high-energy design brought visibility and excitement to the course, making the truck a standout moment along the route.
